John came from running a busy London advertising studio in 1978 and instantly built up a reputation for high quality studio and location photography. His skills made a perfect blend into the well established commercial and industrial business of DWPi (formerly David Whiting Photography) and was soon offered a partnership. Winner of many awards he became a Fellow of the BIPP in 1986. Now a Director of DWP Imaging Ltd John is continually evolving his work to provide his clients with an edge in marketing.
His notion is to fully understand what the client wants the image to achieve and sets out to accomplish it, often beyond their expectations. His aim is to capture and deliver iconic images for every client. John has also learnt that the post photography can be as challenging as the preparatory work. Offering design and print services helps to maintain a good relationship with the client.
Outside the business John follows outdoor pursuits working with young people to get the most out of life.