DWP Imaging operates from our own purpose-built studio in Luton, Bedfordshire. We work directly with clients as well as indirectly alongside digital and advertising agencies for both print and online campaigns.
This gallery puts on-show the skills specific to studio photography which advertising demands. Many of these studio images look simple but there's very often a great deal of complex imaging variables at work which the advertising photographer works to control.
Now that studios no longer have dark rooms our creative imaging skills in Photoshop are critical for putting multi-shot images together so that our studio shots have the impact for both online and in traditional print advertising, feature pages, journals and brochures.
Versatile studio photography with high visual impact. This complex, multi-layer shot of a goldfish in our studio was used by Altro in a campaign to advertise non-slip flooring.
Advertising photographs need to be crisp and hi-res as they are often greatly enlarged when reproduced as point of sale or exhibition panels. Creative and thoughtful studio lighting is critical; especially when many individual images are Photoshopped into one. Any deviation in studio lighting angles or levels will immediately show.
Sudio FacilitiesWorking with highly reflective metals and finishes pushes the studio photographer to the edges of what may be captured in-camera. Working with these extremes, the advertising photographer needs to achieve the correct contrast values in the whites and deep black areas - especially when agencies require shots for online and print advertising which call for intricate white cutouts.
When shooting advertising shots outside, what's lost is the luxury of the control offered by the studio, the photographer's challenge is to compete against the natural light. Eliminating reflections is a key factor in the photography of products both inside and outside of the studio. Finding alternative and low angles to shoot avoids getting our own reflections in the shot and keeps the product lines looking smart and sharp.