The Story Behind The Image - Mesorb

'Concept Design Agency' devised a campaign to illustrate the highly absorbent powers of their client's product, Mesorb. We discussed the ideas and had planned to shoot all 3 scenarios at a critical time in Cornwall. However, delays in getting the go-ahead meant we lost our window to shoot. Consequently we decided to shoot it in sections.

The key to this was to do a dummy-run to identify and solve the problems. After booking the weather, a set was built in our secure car park with sand-colour paper to provide the effects of sand and blue for the sky. All props and models ready, sun in the right position, the pressing of the button was the easy bit.

Now with exact lens angles and positions the sky and beach were captured later to be montaged in.

It is important when this sort of exercise is done that all the elements work together with both lighting and perspective otherwise it just doesn't work. The client loved it but was unhappy he missed a swim!