Advertising in London never stops, back in the New Year we are in the city to capture the latest hoardings displayed at Gt Eastern Street in Shoreditch. The brief is to capture the banners in daylight and at dusk and to show busy streets.
This particular banner is Nike's campaign to empower women athletes. The client is a leader in OOH media advertising.
It may sound an easy assignment but it is full of traps, carefully selected viewpoints and timing are key to it's success.