Pro Hints & Tips #1John Larkin, professional commercial photographer at DWP Imaging, shares some valuable money-saving hints for improving your business image without hurting your budget.
What if there was a way of getting better commercial photography at no extra cost? Let us tell you how a properly thought-through creative brief can deliver incredible value!
Ensure contact on site is forewarned of photography visit.
Check out location beforehand to make sure areas are ready.
List the products that need to 'star' in the photographsCreative Commercial Photography
Consider a stylist for make-up and wardrobe.
Carefully select colour scheme.
Test shots can be a valuable overall cost saving.
Carefully select product before taking to any studio sessions.
Provide previous examples of adverts as a guide to brand 'looks'.
Allow for time to photoshop and enhance final images.Agency & Advertsing
Allow adequate time at site for setting up and preparing areas.
Advise on any sensitive areas not to be featured.
Everyone informed beforehand to wear clean uniforms and correct PPEIndustrial Photography
Allow time for photographer to meet everyone beforehand and set up.
Ensure any company branding guidelines are followed.
Give people advanced notice and wardrobe advice
Allow more than one visit at a location to get light angles.
Be specific about the message and feeling required in the images.
Advise on final sizes of images and areas for displayIllustrative Photography
Orientation of the building essential to time best shooting window.
Check out the roof areas prior to aerial shoots.
Visit site beforehand to ensure areas are tidy, especially new build
Ensure areas outside are clean and tidy with bins, cars and umbrellas removed.
Tidy curtains and remove obstacles behind windows for external shots.
Keep props and furnishings to a minimum.Professional Property Photography
Determine what single message each image will portray.
Prepare a storyboard for brochures.
Thought given to wardrobe as logos and bright colours can detract